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G&T Greetings Northwest

Visual brand identity for national greeting card label

PROJECT OUTLINE

Spearheading a new greeting card line, Glen Biely and Tom Shoaf of Biely & Shoaf Co hired us in December to design a brand identity for this line's products and marketing materials. and were envisioning a loose & playful illustration of gin and tonic drink with a lime wedge.

PROCESS

Working within the client's print deadline proved challenging but ultimately we found a classic balance between the quirky nature and steady, timeless humor. this new greeting card line offered to the market.

GALLERY

RESULTS

We designed and illustrated a suite of logos, icons, and wordmarks, as well as a color guide and typography system.

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